Marketing Audit Checklist

Marketing Audit Checklist

Capture

Does business have missed-call text-back in place?

Small and mid-sized businesses miss about 62% of calls! Automating a text message back to missed-call dialers prevents prospects from calling competitors and recoups countless in would-be missed revenue!

Does website have a text-enabled phone number?

9 out of 10 people want to use messaging to interact with businesses, and the average open rate of an SMS is 99%! It’s critical that businesses offer Text Messaging as a communication channel for their customers.

Does website have an SMS chat widget?

SMS chat widgets allow website visitors to quickly initiate a text-message conversation but not be tethered to a website.

Are popular listings in place and in order?

Top-ranking local businesses have approximately 81 citations from top-level domains on average, and search engines love to see consistent data.

Nurture & Close

Does business have a consolidated conversation stream? Is it mobile-friendly?

Managing conversations across communications in one conversation stream increases response time and ensures conversations don’t go unanswered.

Is business leveraging Text Snipsets or auto-replies for FAQs?

Response time is the #1 factor when it comes to turning conversations into sales.

Is the business set up to send personalized video messages to leads?

93% of companies who send personalized videos see an increase in conversion rates.

Does the business have Text-2-Pay?

Businesses need to be able to collect payments on the go, and Text-2-Pay makes it easy and lightning fast.

Does the business have Tap-2-Pay?

Tap to pay turns smartphones into credit card readers, enabling payment anywhere!

Evangelize

Does business have an acceptable amount of Google reviews?

60% of consumers feel that the number of reviews a business has is critical, and 88% of consumers make the effort to consult reviews before purchase.

Does business have an acceptable rating?

3.3 Stars is the minimum rating customers accept.

Are reviews being generated frequently and consistently?

A steady increase in reviews has been shown to correlate with an increase in phone calls from Google Business Profiles.

Are reviews being replied to?

89% of consumers say they're likely to choose a local business that responds to reviews.

Does business have a database of emails and phone numbers?

Businesses who aren't consistently growing a database of potential and existing customer information generate significantly less repeat-buyers than businesses who have healthy databases.

Does business have a way to send bulk email/sms?

Businesses that can send news, promotions, updates, and stories to contacts in bulk are able to generate new sales on-demand.

Does business have a Newsletter Builder?

Visual emails create brand awareness and increase brand loyalty.
, here is your Overall Score: 0 / 16
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